BACHELOR OF COMMERCE (HONS.) E-COMMERCE

Overview

Bachelors of E-Commerce is a degree programme that prepare students to become a part of emerging sector in the world. Our curriculum is connected with the employability of the future: internationalization, innovation and creativity in the management and strategic direction of resources.

Objectives

• The students acquire an ethical commitment to society in the realization of their activities.
• To develop decision making capabilities of students in professional as well as personal lives.
• To improve employability thorough practical exposure
• To perform critical analyses in quantitative and qualitative terms.

Program Outcome

• To develop students holistically and make them upcoming generation of responsible businessmen.
• Transform skills of students to fit corporate houses, businesses, public institutions, etc.
• Give a boost for pursuing further professional degrees in the domain.
• Leadership and entrepreneurial spirit, as well as the ability to run a business and be part of work teams.

1. Programme Educational Objectives (PEOs)

• PEO 1: To acquire a thorough understanding of e-commerce principles, digital marketing strategies, online business models, and web-based technologies and will be equipped with the skills to design, manage, and optimize e-commerce platforms effectively.
• PEO 2: To develop the professional competence needed to excel in the dynamic field of e-commerce and will be encouraged to innovate and adapt to new trends and technologies, driving growth and competitiveness in digital business environments.
• PEO 3: To instill with a strong sense of ethics and social responsibility and will understand to adhere to legal and regulatory standards in e-commerce, ensuring ethical business practices and consumer trust.
• PEO 4: To develop a global perspective on e-commerce and digital trade and will be prepared to navigate and adapt to the international business landscape, leveraging cross-cultural understanding and global market trends to succeed in diverse e-commerce environments.

2. Program Outcomes (POs)

• PO 1: To demonstrate a thorough understanding of e-commerce principles, models, and technologies, enabling effective design and management of online businesses.
• PO 2: To apply digital marketing strategies, including SEO, SEM, social media marketing, and email campaigns, to attract and retain customers in the online marketplace.
• PO 3: To develop and manage e-commerce websites using various platforms and tools, ensuring a user-friendly interface and seamless customer experience.
• PO 4: To understand the principles of cybersecurity and data protection to ensure the integrity, confidentiality, and availability of e-commerce platforms and customer data.
• PO 5: To implement efficient e-commerce supply chain and logistics management practices to optimize the flow of goods from suppliers to customers.
• PO 6: To analyze online consumer behavior using data analytics tools to understand purchasing patterns and improve marketing and sales strategies.
• PO 7: To ensure compliance with legal and regulatory requirements in e-commerce, including consumer protection laws, data privacy regulations, and international trade standards.
• PO 8: To apply financial management principles to e-commerce operations, including budgeting, financial planning, and performance analysis.
• PO 9: To utilize emerging technologies, such as artificial intelligence, machine learning, and blockchain, to innovate and enhance e-commerce operations.
• PO 10: To manage e-commerce projects effectively, from planning and development to execution and evaluation, ensuring timely delivery and quality outcomes.
• PO 11: To implement and manage CRM systems to enhance customer satisfaction, loyalty, and retention through personalized communication and service.
• PO 12: To foster an entrepreneurial mindset to identify and exploit new opportunities in the digital marketplace, driving innovation and business growth.

3. Programme Specific Outcomes (PSOs)

• PSO 1: To develop and implement effective e-commerce strategies that encompass digital marketing, online sales techniques, and customer relationship management, ensuring the successful operation of online businesses.
• PSO 2: To demonstrate proficiency in using digital tools and platforms, such as e-commerce websites, mobile applications, and social media, to enhance business operations, improve customer experience, and drive online sales.
• PSO 3: To apply data analytics techniques to interpret online consumer behavior, optimize e-commerce processes, and make data-driven decisions that enhance business performance and competitiveness in the digital marketplace.

The detailed course structure of the course can be downloaded from the following link:

The course is designed keeping in view the UGC-CBCS scheme and

Pedagogy

SBU has a firm belief in providing/rendering holistic education to develop competitive skills and knowledge of the students. At SBU, the future managers are shaped and groomed through continuous innovative activities. The aim is a 360-degree development of students through continuous industry interaction and practical exposure such as:

• Class-Room Lectures
• Case Studies/ Legal Cases/Discussions
• Guest Lectures
• Seminars and Workshops
• Projects and Assignments
• Role Play and Simulation

Eligibility Criteria

10+2 with 45% marks in aggregate or its equivalent examination in any stream conducted by a recognized Board /University/Council. (05% relaxation in marks in case of candidates belonging to ST/SC category).

Admission Process

Aspirants can apply online at https://admission.sbu.ac.in/?utm_source=Website&utm_medium=Homepage&utm_campaign=ApplyNowTab. They may also download the application form from the website of the University and may submit along with the relevant documents to the Information Centre of the University. They may also walk down to the University campus along with relevant documents to the Information centre for counselling and further admission process.

Applicants may submit the application form and required documents at the Admission Office personally or by post. It is the applicant's responsibility to ensure that the application form is complete in all respects, and is accompanied by the required documents. Applicants should attach copies of the following Certificates/Documents.

Applicants should attach the copies of the following Certificates/Documents.

• Passing / Provisional Certificates along with Mark Sheets of the qualifying Examinations
• School/College Leaving Certificate last attended 
• Conduct Certificate 
• Anti-Ragging Affidavit 
• Medical Fitness Certificate issues by a registered medical practitioner / government health centre

Note: Students awaiting their declaration of result can also apply and can also be considered for Admission. However, they have to submit the relevant supportive documents at the time of admission

Students who complete the B.COM E-Commerce (Hons.) degree course have the opportunity to enter the workforce in many different career paths. There are multiple career opportunities both in the field of private enterprise and in public administration or through the autonomous exercise of the profession. They have opportunity to work as Key Account Manager, Head of Commercial Administration, Head of merchandising, Head of Customer Service, Market research technician, Product Manager, Marketing director, etc.